The two companies RIA CONNECT GmbH and BTR NETCOM GmbH merge to METZ CONNECT GmbH
For several years now, we have been following an international growth strategy and have jointly developed individual marketing and sales activities in our companies RIA CONNECT GmbH and BTR NETCOM GmbH, as well as bringing together processes and organizations worldwide. The objective is to benefit from synergies and leaner processes and to realize our vision of being a connectivity specialist offering high quality connection technology for modern communication solutions from circuit boards to the Internet.
We have united this orientation under the METZ CONNECT brand which acts as important symbol and provider of impulses for new products as well as business partnerships and gives us this common identity
On July 1st of this year we will combine both companies on a legal basis and will then continue to manage the business activities of RIA CONNECT GmbH and BTR NETCOM GmbH as part of the METZ CONNECT GmbH. Now, with this step, the activities of the company will be promoted in Europe, too with a new identity and motivation, as this was done in the USA earlier this year.
„We have prepared for this on the strategic and organisational level already during the last years. Now, for customers and our employees only the name of the company changes, nothing else,” Managing Director Torsten Janwlecke commented about this step.
Moreover, the two brands RIA CONNECT and BTR NETCOM being established symbols on the market will remain part of our corporate design and on existing products.